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Facebook about to hit 700 MM users!

It seems like just yesterday that Facebook hit 500 MM users. Funny enough, I recently spoke with someone that said they believe Facebook hit its Zenith. I’m not so sure about that. Facebook seems to have developed a formula that MySpace didn’t. With most of the country now on Facebook, and many from other countries …

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Why Having Facebook Fans Is So Important

“I ‘Like’ you”. What does that mean? A lot. When Someone likes your Facebook Page, they open up lines of communication that are hard to beat. And best of all, it’s FREE!

There are two big communication lines this post will focus on: status updates and direct …

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Get Smart with Targeted Online Commercials

When most folks think of commercials, they probably think of Superbowl ads in which marketers drop 2+ million dollars for 30 seconds of air time. If you are a specialty product or niche service provider, that’s probably not the best use of your marketing funds. Consider investing in a well put together commercial that you …

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Product Differentiation & Strategic Marketing — Chicago Style

Griffin Strategic Marketing_Chicago-style

On a recent trip to Chicago to meet with a client I had the chance to experience something I have known about for years but never experienced—authentic “Chicago-style” pizza. I’m no novice to pizza (I went to college) and I had a broad and deep …

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What is Strategic Marketing?

Strategic Marketing

What is Strategic Marketing?

Oxford defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.”

In other words… the intent of marketing is simply to shorten the sales cycle. Strategic Marketing is doing this, well, strategically. Many smaller or …

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Create Your Business’s Facebook Landing Page… Now!

One of our clients, Apex 3, recently wanted to expand their digital presence throughout the web—especially social media. Now, they are a specialized management consulting firm. You may wonder why they chose to invest in this. -It’s all about the rooftops… remember? You never know when …

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Invest in Your Customers’ Education

Many in the services industry have experienced the frustration of one of their regular customers/clients/patients purchasing services from another specialist. The painful twinge comes when the person is asked why they had someone else do the service… “I didn’t know you offered that.”

Case Study- A general …

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Why Every Business Should Have A Strong Social Media Presence

With the rising tide of folks moving back to the land, many forgotten skills are returning, accompanied by a little modern ingenuity. Let’s do a thought exercise and apply some ancient wisdom to our online marketing efforts, shall we?

What do you (or your organization) need to survive? …

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Be An Early Adopter of Linkedin PPC Advertising

Be An Early Adopter of Linkedin PPC Advertising
An article in the SFGate yesterday (http://goo.gl/30C3E) pointed out that Linked in is not generating nearly as much revenue as their other products and services (only $18 million in Q3 2010). If Linkedin advertising is not generating much revenue …

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Enlightening 2011 Facebook Stats

Facebook, who? Yeah right. Seriously friends, if you have not already done so, it is time to develop your social media marketing strategy. We would love to help. If the below graphic isn’t enough to convince you to establish yourself in the social media realm (especially Facebook), contemplate this-
By 2012, 88% of US Companies …

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