It seems like just yesterday that Facebook hit 500 MM users. Funny enough, I recently spoke with someone that said they believe Facebook hit its Zenith. I’m not so sure about that. Facebook seems to have developed a formula that MySpace didn’t. With most of the country now on Facebook, and many from other countries …Read More
Archive for ‘Griffin Strategic Marketing’
“I ‘Like’ you”. What does that mean? A lot. When Someone likes your Facebook Page, they open up lines of communication that are hard to beat. And best of all, it’s FREE!
There are two big communication lines this post will focus on: status updates and direct …Read More
When most folks think of commercials, they probably think of Superbowl ads in which marketers drop 2+ million dollars for 30 seconds of air time. If you are a specialty product or niche service provider, that’s probably not the best use of your marketing funds. Consider investing in a well put together commercial that you …Read More
On a recent trip to Chicago to meet with a client I had the chance to experience something I have known about for years but never experienced—authentic “Chicago-style” pizza. I’m no novice to pizza (I went to college) and I had a broad and deep …Read More
What is Strategic Marketing?
Oxford defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.”
In other words… the intent of marketing is simply to shorten the sales cycle. Strategic Marketing is doing this, well, strategically. Many smaller or …Read More
One of our clients, Apex 3, recently wanted to expand their digital presence throughout the web—especially social media. Now, they are a specialized management consulting firm. You may wonder why they chose to invest in this. -It’s all about the rooftops… remember? You never know when …Read More
Many in the services industry have experienced the frustration of one of their regular customers/clients/patients purchasing services from another specialist. The painful twinge comes when the person is asked why they had someone else do the service… “I didn’t know you offered that.”
Case Study- A general …Read More
Facebook, who? Yeah right. Seriously friends, if you have not already done so, it is time to develop your social media marketing strategy. We would love to help. If the below graphic isn’t enough to convince you to establish yourself in the social media realm (especially Facebook), contemplate this-
By 2012, 88% of US Companies …