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Archive for March, 2011

Get Smart with Targeted Online Commercials

When most folks think of commercials, they probably think of Superbowl ads in which marketers drop 2+ million dollars for 30 seconds of air time. If you are a specialty product or niche service provider, that’s probably not the best use of your marketing funds. Consider investing in a well put together commercial that you …

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Product Differentiation & Strategic Marketing — Chicago Style

Griffin Strategic Marketing_Chicago-style

On a recent trip to Chicago to meet with a client I had the chance to experience something I have known about for years but never experienced—authentic “Chicago-style” pizza. I’m no novice to pizza (I went to college) and I had a broad and deep …

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What is Strategic Marketing?

Strategic Marketing

What is Strategic Marketing?

Oxford defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.”

In other words… the intent of marketing is simply to shorten the sales cycle. Strategic Marketing is doing this, well, strategically. Many smaller or …

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